e-Commerce is growing at an incredible pace but enthusiasm for this new means of doing business must be tempered with an awareness of the legal pitfalls which await the unwary. From the law relating to establishing an internet site to issues such as e-mail defamation; formation of contract by e-mail; intellectual property rights; and network security; businesses must recognise that e-commerce requires the same care and attention as any other business transaction. This briefing is one of the few sources in the UK on e-commerce law written from the perspective of the business rather than the lawyer. Essential reading for anyone involved in e-commerce projects or start-ups. Contents include: *How to set up a business using e-commerce *How to form an electronic contract *Making and accepting payment over the Internet *Digital signatures *International and jurisdiction issues *Intellectual property rights *Security and confidentiality *The law relating to advertising on the Internet

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CEOs and other executives charged with building an e-Brand often fail to achieve their objective. Their challenges: being led astray by marketing communications agencies, attempting to implement impractical theories, and failing to recognise the implications of technology in the Internet world. e-Brand Optimisation cuts through this clutter to provide a structured view of the subject, allowing you to optimise the value – and profit potential – of your brand on the Internet. You’ll begin by understanding the nature of a brand – and why brand equity is important. This will be set in the context of the differences between the online and offline worlds – and how they affect brands. The executive briefing then concentrates on the three stages of development launching, growing and protecting – and how they affect the ability of the e-Brand to fulfill its potential. Here’s just some of the vital information you’ll find in each section. Launching your e-Brand *What is more important than the ‘right’ strategy? *Why the domain name is critical – how to choose the right one, and what to do if it’s no longer available? *Key criteria when creating the design and navigation of your online presence *How to launch market your online presence – with minimum cost – and maximum exposure Growing your e-Brand *How to extend your existing real world brand – without damaging it *An analysis of the offline and online marketing channels you can use to promote your e-Brand – and how you can use them *The strange places where you can find online customers – at minimal cost *Why you should never believe online advertising measures – without investigating their limitations *The implications of ineffective Customer Service implications in the online world *Why – and how – you should partner with others in the e-World Protecting your e-Brand *The types of software snarls and marketing mayhem that could affect you – and how to deal with them *Why organisational obstacles are self-inflicted injuries that could sometimes be worse than foul play originated by third parties *How and why your security and privacy policies should be followed – and be seen to be followed *Factors that could cause e-Brand chaos in the future What’s more, you’ll find a comprehensive brand related glossary and over 15 tables, checklists and illustrations that bring structure and clarity to the subject. There are several touches of humour throughout – you’ll learn about technology inspired chaos and why you will be blamed for things that are not your fault. Best of all, e-Brand Optimisation is written in a no-nonsense style, with practical insights that can – and should – be implemented immediately.

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Get the business leader’s guide to using Twitter to gain competitive advantage.

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages–called “tweets”–that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.

In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

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A Nonprofit Survival Kit for Hard Times

“This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when the economy recovers.”
-Eugene R. Tempel, president, Indiana University Foundation

“Brilliant! No nonprofit organization can afford to ignore the insightful advice Mal Warwick offers in this concise and eminently readable book. It’s practical, down-to-earth, and addresses the complex, real-world challenges of raising money in tough times.”
-Ben Jealous, president, NAACP

“Fundraising When Money Is Tight is an important book in a difficult time for all. This is the right book for anyone who is committed to advancing the public good.”
-Jane Wales, founder, Global Philanthropy Forum, and vice president, Aspen Institute

“This is a must-read book by any fundraising manager. It’s timely, it’s a good read, and the moment I put it down I made sure my managers got focused, got real, and got with the project today.”
-Mark Astarita, director of fundraising, British Red Cross

“Mal Warwick will leave you with a focusing framework and dozens of practical, immediately actionable how-tos. It is hard to imagine anyone in the citizen sector who will not breathe easier after reading this book.”
-Bill Drayton, CEO, Ashoka, and chair, Youth Venture

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Learning Resources LER6999- The perfect solution for busy families! Portable timers make it easy to keep track of up to three people wherever they are and get them home in time for dinner. A great way to help kids develop a natural sense of elapsed time. Simple instructions help you program each timer using the base station, which can also display digital time. Includes three timers with light and optional audio alarms, 30 second warning, and belt clips and wristbands for easy portability. Great for: quiet time, daily reading, homework, music practice. Features: -Children develop natural sense of elapsed time. -Lets you easily program and monitor each timer via the base station. -Includes three timers with light and optional audio alarms, three second warning, and belt clips and wristbands for easy portability. -Keep track of up to three people at once! -Timers require one AAA battery each, not included. Base runs on AC Adapter included or three AA batteries, not included. -Ages: 4 and up. -Overall dimensions: 4.7″ H x 7.4″ W x 11″ D.

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